Over the years, I’ve handled arrangements for many
leadership photo shoots. As often as
not, I’ve worked with a photographer, perhaps an art director or graphic
designer, and of course, the subject of the photo.
Usually, the one whose photo is being taken already has some
thoughts about how he or she would like to be photographed. One CEO once made it very clear he did not
want to be shot from eye level or below.
He was very self-conscious of how such angles made his neck and chin
look. Another was very aware of her “good side” and knew how to tilt her head
in such a way that when she was photographed the shot emphasized the left side
of her face.
I’ve come to expect that most senior executives and leaders
have had their photograph taken so often that by the time they assume the top
job that they’ve learned how to “turn on” the smile expression they like best for
photographs. I’ve seen more than a few subjects
preoccupied with some business issue or side conversation switch from looking frustrated
or perplexed, to likeable and welcoming in milliseconds when the photographer
was ready to snap the photo.
Still, there is one pose that not uncommonly comes up in
photo shoots. It’s the crossed arms shot.
You probably have seen it in countless business
publications. Stock photo libraries are
filled with thousands of options of the stock pose.
Those who like it think it makes the subject look confident
and strong. Detractors feel it sends a
non-verbal cue that the subject is subliminally defensive.
My feelings on such body language are more the latter. Tied to this is context. If the caption or content that accompanies
the photo is bad or negative news, the last thing I want the subject looking is
defensive. Not even a hint. There are other ways to show transparency and
confidence.
Such body language is not exclusive to the U.S. In places like India, the pose is thought of
in much the same way.
So, if you have a photo shoot planned any time in the near
future, one thing you may want to remember is not to bring out the tired old cliché
of the crossed arms photo and try something fresh.
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