Apparently quite a bit. The words in our email subject lines most often determine if the recipient even decides to open the document, and that’s only if it makes it past the spam filter.
A company called Baydin, which makes the email “plugin” Boomerang, recently conducted a study and found that certain words are effective in generating interest, and these are:
- Apply
- Opportunity
- Demo
- Connect
- Payments
- Conference
- Cancellation
And what about the bad ones? You might want to avoid using the following words in your subject lines:
- Confirm
- Join
- Assistance
- Speaker
- Press
- Social
- Invite
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