Wednesday, February 15, 2012

What's In a Subject Line?

Apparently quite a bit.  The words in our email subject lines most often determine if the recipient even decides to open the document, and that’s only if it makes it past the spam filter.

A company called Baydin, which makes the email “plugin” Boomerang, recently conducted a study and found that certain words are effective in generating interest, and these are:

  • Apply
  • Opportunity
  • Demo
  • Connect
  • Payments
  • Conference
  • Cancellation

And what about the bad ones?  You might want to avoid using the following words in your subject lines:

  • Confirm
  • Join
  • Assistance
  • Speaker
  • Press
  • Social
  • Invite

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