Every year, prognosticators lay forth their predictions for the coming year, and when you look back one year later you find that in some cases, they couldn’t have missed the mark any further, while in others, their predictions would better be described as pointing out the obvious.
With that in mind, I will follow that tradition here in making my predictions of PR trends for 2012:
1. The fax machine will make a comeback. As more and more people tire of high-speed Internet connections and instant access from anywhere there is a smart phone, they will long for the days when they had to sit next to a fax machine and wait for it to jam.
2. During the 2012 election cycle, politicians will usher in a new era of civility. In debates, they will let each other finish their sentences and the media will give each candidate equal time.
3. The social media fad will go the way of the hula hoop, pet rocks and Chia Pets. Rather than spend hours on Facebook or texting, people will once again walk to the public library to read, meet face-to-face for lunch, and listen to their favorite music on eight-track machines.
4. The news media will ignore stories about Lady Gaga, and do more stories on how most companies actually create jobs and help society.
5. In 2012, not one PR professional will call for a new definition of the profession or send out a single, meaningless press release.
Right or wrong, I’m betting that by next year at this time, I will have batted 100 percent.
Happy New Year!